Search engines like Google do two things:
1) Crawl the web to compose a database of web pages they find
2) They give users a list of web pages, ranked by relevance to what was searched
When you make a online search in a search engine, it scours through its immense database of web pages to deliver a search engine results page (SERP) with web pages ranked by popularity and relevance. The more relevant a web page, the higher it ranks, the more people click on it … and the more traffic goes to that website.
1) Search Engines Deliver Up To 64% Of All Web Traffic
One investigation examining more than 310 million site visits found that web indexes like Google were the wellspring of 64% of all activity.
2) SEO Can Deliver High-Value Leads
An ongoing overview demonstrated that prospective clients who discover your site by means of organic search will result in a deal 14.6% of the time, on average. This is contrasted with a 1.7% close rate for prospects that you find by means of outbound advertising, as tele-sales or email blasts.
What you have to know: SEO is about 900% more affective than outbound advertising.
And this makes complete sense. When somebody discovers you while scanning for an answer for an issue, they are more responsive to your offer and more inclined to purchase. This is the plain meaning of a "warm" or "hot" lead. Weigh that with outbound advertising, which is interruptive and drives you to converse with individuals who are not intrigued, i.e., cold leads. Search Engine Optimization wins in a knockout.
3) SEO Brings You Into The Buying Cycle
Almost all customers explore an item or service online before making a buy. You know this is genuine in light of the fact that you do it without anyone else's help.
Web optimization can increase your deals by helping individuals discover your organization during these phases of the purchasing procedure:
- Information: This is commonly demonstrated by broad search terms, similar to "car stereos" or "best family gifts"
- Evaluation: Here, the search terms progress toward becoming narrower, as "Yamaha car stereo costs" or "ballpoint pens under $20"
- Transaction: Here, the search terms are intended for making a buy, similar to "purchase Yamaha X-300" or "buy vizio tv".
Research we've seen demonstrates that 81% of customers will research and compare online before making a buy. Also, for B2B purchasers, it's as high as 94%.
Bottom line: With 8 or 9 of your potential clients exploring and researching on the web before making a purchase, you should be a piece of this process before they discover your rival. And SEO can get it going.
4) Your Opportunities Are Expanding
As per Google, over half of inquiries are currently done on cell phones and other mobile devices. Yet, that figure is most likely more like 60% — and rising.
Which is uplifting news for your business. The growth in mobile use has carried with it new SEO procedures, for example, local search and mobile optimized web architecture. That gives you more chances to get found in search engines than ever, yet only if you take advantage of it.
5) The Halo Effect
When your site ranks higher in search sites like Google or Bing, it resembles showing up on TV or being in the daily paper. Your business benefits enormously from the inferred underwriting that accompanies unpaid visibility. In PR terms, this is classified "earned media" and it very well may be significantly more viable than "paid media" publicizing, for example, commercials.
6) SEO Traffic Beats Paid Ads
This piggybacks on the halo affect above.
Our examination finds that paid inquiry, similar to Google AdWords, represents just around 10-15% of all site movement. However unpaid, natural query items drive 60-75% of site movement. Which implies rebecpaid inquiry is just the tip of the Iceberg.
What this means for you: You're leaving cash on the table – as much as 75% of potential site guests and clients – if you overlook SEO and natural traffic.
Yet, there's another side to the SEO coin. Fail to understand the situation, and you could pay a lofty cost as far as wasted money and time.